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Tuesday, September 6, 2011

Marketing Research: An Applied Orientation, 6/e

Marketing Research: An Applied Orientation, 6/e:

This site offers student resources for Marketing Research: An Applied Orientation, 6/e by Naresh K. Malhotra. In particular, this site offers downloads of data files and additional material for use in conjunction with your textbook.




Downloads

SPSS Computerized Demonstration Movies

SAS Computerized Demonstration Movies

Data Sets to Accompany Technology Manual

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