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Tuesday, August 9, 2011

Business Plan: Paperless Dining Center

Business Plan: Paperless Dining Center

An institution like LUMS can save up to Rs. 60,000/ month along with additional incentive of increased foot traffic and sales volume. This will be achieved by decreasing the lead time from fetching food to paying for food at the counter.

Actors:

1. Customer

2. food fetcher

3. tablet/pad

4. RFID card/ RFID debit card

5. Backend system

Use case:

1. Customer come to dining center and joins one of the queues.

2. Upon turn in the queue, customer will get access of the tablet/pad, through which order will be entered and at the same time customer identity will be confirmed by swiping the card over the RFID reader device.

3. The order will be displayed on the big screen, each order field will comprise of token no., bartender id and order detail in coded format.

4. Bartender will prepare the desired platter and press a button that will update the big screen with a new order.

5. Customer will swipe the card once again in the exit area confirming the completion of transaction, at this point RFID card will be debited with the amount.

RFID debit card:

1. Customer will put the credit money in the card by crediting particular RFID account at a bank

2. Crediting by texting the secret scratched code on a pre-paid card to a specified mobile no.

3. It can be also charged by paying cash at the POS at the off peak timings. The card will be available in the denominations of 500 and 1000. Easy load facility will also be available.

Additional services:

1. Asking customer through a survey available on the pad/ tablet, which three dishes would they like to eat in next week.

2. What new dishes would they like to see at the dining center and what should be their price range

3. Customers could ask for the menu through a text message

Parallel Counter:

1. One parallel counter with a sales person will be available to cater the customers who don’t have RFID debit card or who had made small transaction.

Plan:

Initially, only one automated counter will be setup and based on its learning other counters would be partially replaced by the new system.

Stakeholders:

1. Bank/ shop keeper

2. Cash collectors in old/ new system

Monetization:

1. Rs. 1 will be charged on transaction uptill Rs. 20

2. Rs. 2 will be charged on transaction uptill Rs. 40

3. Rs. 3 will be charged on transaction uptill Rs. 60

4. Rs. 4 will be charged on transaction uptill Rs. 80

5. Rs. 4 will be charged for any transaction above Rs. 100

Fixed Service charges:

Rs. 10,000/ month will be the fixed charges for providing services at 2 booths

Risks:

Do customer has pocket to pay Rs. 500 or above in advance.

Financials:

Fixed Costs

Operational costs

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