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Tuesday, August 9, 2011

Tag Today | Success Story | Microsoft Tag

Tag Today | Success Story | Microsoft Tag: "Tag Today"

make things interactive with tag and QR


Adding special features to magazine features is a great way to engage readers. India Today recently joined the ranks of publications that are using Microsoft Tag on their pages. The Tags are being placed on a variety of stories in the weekly news magazine including “The Week in Pictures” and to promote the country’s best colleges.


India Today image


Readers can also scan a Tag and see a collection of stills from the latest Bollywood release as well as get the movie’s review right on their smartphone. Perhaps next time India Todaycan include a little Bollywood music with the images.

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