make things interactive with tag and QR
Adding special features to magazine features is a great way to engage readers. India Today recently joined the ranks of publications that are using Microsoft Tag on their pages. The Tags are being placed on a variety of stories in the weekly news magazine including “The Week in Pictures” and to promote the country’s best colleges.
Readers can also scan a Tag and see a collection of stills from the latest Bollywood release as well as get the movie’s review right on their smartphone. Perhaps next time India Todaycan include a little Bollywood music with the images.
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