Key Features | Microsoft Tag

Key Features | Microsoft Tag

Put your marketing campaign right in your customers' hands – anytime, anywhere.Microsoft Tag has the tools you need to create a killer mobile campaign that delivers your brand and your story through videos, words, apps – whatever it takes. It’s integrated, measureable, and free. The Tag app is supported on most smartphone platforms, and you can scan Tags anywhere in the world.

Custom Tags

With an eye-catching custom Tag, you can build your brand, leverage your logo, blend with creative design, and add visual punch to your messaging.

Device ID

Deliver a richer mobile experience by customizing it based on a consumer's unique smartphone ID and the number of times they’ve scanned a Tag.

Real-Time Location

Create a more personal, relevant connection with your customer by targeting your message based on their geographical location.

Flexible Tagging Options

Five types of Tags make it easy to deliver just the right message: display videos and websites, share digital business cards, download mobile apps, display text, or dial phone numbers.

Reporting Tools

Tag’s free analytics help you gauge the effectiveness of your marketing campaigns by telling you when, where, and how often your Tags are being scanned – insights you can use to refine them for maximum impact. Heat Maps can even show you the geographical locations of all your scans on a map.