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Tuesday, August 9, 2011

IdeaBook | Microsoft Tag

IdeaBook | Microsoft Tag

Microsoft Tag makes it easy to add interactivity to your marketing and advertising campaigns. Whether it’s advertising or gaming, packaging or magazines, Tag can add a mobile dimension, helping you reach new customers and retain existing ones. We have lots of examples to inspire you – take these ideas and run with them!

Tags in Advertising
Advertising

Engage your audience and drive sales in new and exciting ways by transforming your ads into gateways to compelling online content. Tags revitalize the printed word by giving it more dimension, linking customers to online promotions and increased interaction with your product from virtually anywhere.

Tags in Contests
Contests & Sweepstakes

Create a new style of play that lets people interact more closely with your brand, inspiring repeat traffic and brand loyalty. With Tags, the more you engage people with your publication or product, the more you build your brand and audience.

Tags at Events
Events

Design a uniquely engaging experience that drives registration, keeps people connected to your event, and makes them excited by your presentations. With Tags at events, you can even impress your sponsors and exhibitors by adding value to their printed materials.

Tags in Marketing
Marketing Collateral

Add a mobile component to your marketing promotions and build stronger connections between your products and customers. From brochures, mailers, and business cards to T-shirts and tote bags, you can use Tags to connect customers with compelling online content that’s limited only by your imagination.

Tags in Mobile Gaming
Mobile Gaming

Engage your audience with fun, interactive games that put your product at the center of the action. Just add a Tag to a display, print ad, poster, or packaging. When scanned with a smartphone, the Tag takes consumers to a game that ties directly into the world of your brand. It's a win-win for you and your customer.

Tags on Packaging
Packaging

Make your brand more modern and compelling to consumers by linking static packaging to rich digital content such as videos, reviews, enhanced product details, recipes…you name it. With a Tag on the package, you can tell your life story to the customer through their smartphone and make the sale while they’re standing in the aisle.

Tags in Point Of Sale
Point of Sale

Capture your customers’ attention in the store and provide them with the additional information they need to close the deal. Engaging, informative, and interactive, Tags intertwine the digital world with the real one, creating a customized, personable connection that resonates with your target audience.

Tags in Publications
Publications

Bring your content to life. With Tags you can link readers to online resources that add breadth and depth to your company’s catalogs, directories, newsletters, magazines, annual reports, and books.

Tags in Social Media
Social Media

Get to know your customer. Tags and social networks offer endless possibilities for communicating with customers and personalizing their experience with your brand. Tap into Twitter, Facebook, and real-time location to send promotions, have people recommend your brand to friends, and receive valuable feedback.

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