The Offer: As part of Dunkin' Donuts' Get Dunk'd campaign, New York metro-area customers can visit stores at select times to be eligible to win tickets to 
New York Mets and New York Yankees baseball games, as well as entry to amusement parks in New Jersey 
and Pennsylvania. 


The Data: Dunkin' Donuts contacted bloggers to generate buzz for the campaign, but the offer relies primarily on Facebook and Twitter to drive consumer awareness and interaction. No contact information is being collected.


The Channel: The company launched a Twitter 
handle,@DunkinMetroNY, specifically for the campaign. At random times throughout the summer, the company will tweet a store location consumers can visit to be eligible for free tickets. Dunkin' Donuts' Facebook page, with 3.7 million fans, allows consumers to either print or download to a mobile device a card they can show upon entering stores in response to tweets.


The Creative: Dunkin' Donuts' Facebook page offers official rules and a map of the metro area. Content and creative, including the campaign card, are branded in the company's colors. Dunkin' Donuts manages its Face-book page internally, though AlterSeekersis handling social media, creative and posting duties for the Dunk'd campaign. Bottlerocket Marketing Groupand RF|Binder handle promotional materials and PR, respectively. The Facebook page also directs users to the campaign Twitter feed to keep participants updated on the latest promotional offers and locations.